Purpose
To support the U.S. Smokeless Tobacco Skoal brand by
creating a destination point at all NHRA events. The
Skoal Racing mobile marketing unit provides an entertainment
area for race fans to experience one-on-one interaction
with Skoal representatives and products.
Target Audience
Adults over 18 who are interested in sampling the wide
variety of U.S. Smokeless Tobacco products.
Content
The Skoal Racing Mobile Marketing unit is unmistakable
with its Skoal Funny Car body mounted high on the
rear of the trailer
Inside the exhibit is an exciting and interactive
race video highlighting Skoal Racing driver Tommy
Johnson, Jr. and owner Don Prudhomme
Visitors can test their skills in the unit’s
drag racing simulator
Guest hospitality area for U.S. Smokeless customers
to sit and relax during the event
Activation
The display travels to 23 NHRA events nationwide providing
a unique one-on-one experience between consumer and
product.
Results
Since TMG remodeled the Skoal Racing mobile marketing
unit in 2004, over a half-million consumers have enjoyed
visiting the display.
