GM Tuner Tour

Purpose
The GM Tuner Tour showcases General Motor's small car performance offerings. Our current features include the Chevrolet, Pontiac and GM Performance Parts brands. The tour creates awareness to the next generation of car buyer with General Motor's significant offering of performance-oriented production vehicles, including the Cobalt SS and the Solstice GXP.

Target Audience
The GM Tuner Tour is aimed at the 15-25 year old diverse sport compact enthusiast who wants to customize their vehicle to their taste and personality.

Content

• Rhys Millen’s Red Bull Pontiac Solstice GXP replica
• GM Performance Parts and accessory display
• As seen on SPEED TV, the Setup Solstice
• Jason Whitfield’s 800 horsepower street driven Cobalt
• Mark Arsenal’s 2006 SEMA Show Grip Solstice
• The Time Attack Cobalt, designed and built by GM Performance Division
• The 1450 horsepower ECOTEC race motor
• Production LSJ and LNF ECOTEC cut away engines

Activation
The tour attends over 20 events nationwide and is the only the General Motors display targeted at the youth audience. The tour is responsible for generating new customer leads by way of business reply card collection.

Results
In 2006, the GM Tuner Tour had more than 500,000 guests. Over 19,000 customer contact leads were collected and 45 vehicle sales were a direct result of the tour.