GM
Performance Parts Power Shop
The GM Performance Parts Power Shop is the ultimate
fantasy for automotive enthusiasts in search of power
and performance. Enthusiasts shop right at the display
for crate engines and performance upgrades for their
project vehicles.
The “Power Shop” is geared toward the automotive
enthusiast, people whose lifestyle is restoring and
customizing street rod, off-road, race or show vehicles.
- Bold, powerful graphics featuring the GM Performance
Parts 572 engine
- All of GM Performance Parts’ best crate engines
dressed in their finest upgrade parts
- A head-to-head drag race simulator
- A running 572 engine that demonstrates real-life
horsepower
- Continuous video showing the latest GM Performance
Parts build-up projects
Every event is a brand-building experience, hosted by
a GM Performance Parts Authorized Center. These professional
Parts Managers and their staff answer questions, make
product suggestions and take orders right on site.
Sales of the 572/620 engine have increased 69%.
Sales of the 572/720 engine have increased 140%.
On average, dealers cited a 10% - 20% increase in sales
for the period during and for several months following
each event.
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