The GMC Professional Grade In Motion Tour offers dealerships
a unique sales/marketing experience to attract customers,
address product questions and develop potential sales.
The main attraction is unique 20-foot theatre/simulator
inside the trailer allowing consumers to actually “experience”
riding inside a GMC.
Target Audience
The tour is geared toward consumers who wish to experience
the actual feel of driving a GMC vehicle in challenging
conditions without having to visit a dealership.
Content
The 53-foot trailer features bold GMC graphics
Seven passenger off-road riding simulator is housed
inside the tour trailer
The latest product offerings from GMC are displayed,
including the 2007 GMC Acadia
Panasonic drop-down LCD TV display showing GMC,
OnStar and
Monday Night Football promotional videos.
Activation Regional activation typically complements the
display’s on-site presence. “GMC In Motion”
appears at GMC dealers and special events, such as car
festivals, county fairs, home & garden shows.
Results
The tour has provided an exciting interactive experience
to over 150,000 consumers nationwide since October 2005.
Over 2,000 vehicles have been sold as a direct result
of the tour appearances at GMC dealerships.
